Built on Experience. Refined for Results.
We didn’t build this for the shelves. We built it for the treatment room.
WS by Dae was born from a simple refusal — to settle for formulas that overpromise and underdeliver, for systems that weren’t designed with real practitioners in mind, and for a professional wellness market that kept confusing trending with trustworthy.
20+
YEARS OF EXPERIENCE
Thousands
OF TREATMENTS PERFORMED
Trusted by
BEAUTY PROFESSIONALS WORLDWIDE
the beginning
IT STARTED WITH A QUESTION
More than formulas — more of a standard.
Twenty five years ago, I wasn’t trying to build a product line. I was just a single mom offering body contouring treatments in the spare room of my apartment.
The problem was the body wrap products I had access to were inconsistent.
Back then, there were two popular body wrap suppliers in the industry. One delivered on time but lacked performance. The other delivered serious results—but unreliable inventory made it difficult to build a business around.
That frustration led me to study herbal medicine, natural path protocols, colon hydrotherapy , and internal wellness.
The deeper I went, the more I learned, and quickly decided I could make a body wrap far more superior.
How it happened
THE MISSING PIECE
I understood the herbs.
I understood the body.
What I didn’t understand was how to transform raw botanicals into effective professional formulations.
That’s where my grandmother came in.
She taught me the traditional extraction methods that allowed me to take herbs in their natural form and create concentrated liquid formulas that could be used in treatment rooms.
She stood beside me through every failed batch, every adjustment, and every breakthrough, and she volunteered more times than I can remember to be my test subject.
For years, every batch was made by hand in my own kitchen.
How it happened
THE MISSING PIECE
I understood the herbs.
I understood the body.
What I didn’t understand was how to transform raw botanicals into effective professional formulations.
That’s where my grandmother came in.
She taught me the traditional extraction methods that allowed me to take herbs in their natural form and create concentrated liquid formulas that could be used in treatment rooms.
She stood beside me through every failed batch, every adjustment, and every breakthrough, and she volunteered more times than I can remember to be my test subject.
For years, every batch was made by hand in my own kitchen.
how i discovered my path
THE TREATMENT THAT BUILT MY BUSINESS
Before there were certifications, coaching programs, or professional product lines, there was one treatment my clients couldn’t stop booking.
Yes I had all the expensive machines and devices but it was my body wraps that were in the highest demand.
It wasn’t just another service on my menu.
It became my signature treatment.
The treatment clients returned for.
The treatment friends told friends about.
The treatment that filled appointment books and created repeat business.
What began as a solution to my own frustration became the foundation of a growing business—helping me grow from a home based spa to rented treatment rooms and multiple spa locations of my own.
Everything that exists today was built from that foundation.
how i discovered my path
THE TREATMENT THAT BUILT MY BUSINESS
Before there were certifications, coaching programs, or professional product lines, there was one treatment my clients couldn’t stop booking.
Yes I had all the expensive machines and devices but it was my body wraps that were in the highest demand.
It wasn’t just another service on my menu.
It became my signature treatment.
The treatment clients returned for.
The treatment friends told friends about.
The treatment that filled appointment books and created repeat business.
What began as a solution to my own frustration became the foundation of a growing business—helping me grow from a home based spa to rented treatment rooms and multiple spa locations of my own.
Everything that exists today was built from that foundation.
The formulas
FROM KITCHEN COUNTER TO PROFESSIONAL SYSTEM
What started as small handmade batches eventually became the foundation of a growing spa business.
As demand increased, the formulas were refined, tested, documented, and eventually moved into professional manufacturing.
Today, WS by Dae is the result of two decades of real-world application, continuous refinement, and hands-on experience serving clients and training professionals.
The formulas
FROM KITCHEN COUNTER TO PROFESSIONAL SYSTEM
What started as small handmade batches eventually became the foundation of a growing spa business.
As demand increased, the formulas were refined, tested, documented, and eventually moved into professional manufacturing.
Today, WS by Dae is the result of two decades of real-world application, continuous refinement, and hands-on experience serving clients and training professionals.
our journey
WHY WE CONTINUE
WS by Dae was never created to be another product brand.
It was created to give professionals access to the same formulas, protocols, and treatment strategies that helped build my business.
Every product we create, every protocol we teach, and every professional we support is rooted in the same goal:
Helping practitioners deliver exceptional results while building a business they can grow with.
Because the best treatments don’t just transform clients.
They transform businesses.
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